Outer Hebrides Tourism is celebrating 20 years of dedication to the local visitor economy.
What began in 2005 as a small but determined group of individuals with a passion
for the islands and a strong business vision has flourished into a nationally recognised
award-winning destination management organisation (DMO), setting the benchmark for
sustainable tourism and industry collaboration.
Outer Hebrides Tourism Industry Association (OHTIA) was created to fill the gap when Western Isles Tourist Board disappeared.
Today, the body represents over 400 members across the Outer Hebrides, ensuring that their voices are heard and their contributions recognised.
Its mission is to showcase the unparalleled beauty of the islands, support the local economy, and foster a sustainable tourism model that enriches our communities while protecting our unique environment.
Notable achievements include the official Visit Outer Hebrides website attracting over 2.5 million hits per year from a global audience and lobbying for Road Equivalent Tariff (RET) ferry fares, making travel to and from the islands more accessible.
The organisation also launched the Hebridean Way promoting the long-distance walking
and cycling route as a world-class outdoor experience.
It providing crucial industry support and guidance during the pandemic while the P.L.A.C.E Responsible Tourism Campaign highlighted sustainable visitor initiatives.
There’s been innovative approaches to promote Gaelic language and culture as well
as developing the award-winning Eat Drink Hebrides brand, championing local produce
and culinary experiences.
From lobbying and marketing campaigns to member support, networking, and community partnerships, the body has adapted to industry changes while keeping its core values at heart.
Chief executive, Sarah Maclean, said: “This journey would not have been possible
without our members - past and present - who have shaped the Outer Hebrides' tourism
industry into what it is today.
“We extend our deepest gratitude to our founders, past and current directors, agency partners, and, most importantly, the thousands (millions!) of visitors who continue to support and cherish these remarkable islands. Here’s to the next 20 years. Ceud taing."
2025 sees us new opportunities, including the launch of the Visitor Information Hub in Stornoway and celebrating the Outer Hebrides’ prestigious recognition by National Geographic as one of the Best in the World destinations for 2025.
A refreshed brand identity has been designed to commemorate the anniversary. The new Visit Outer Hebrides logo reflects island colours and draws inspiration from the natural landscape, soaring eagles, Harris Tweed’s warp and weft, Viking heritage, and the historic Bìrlinn ships that once sailed the Hebridean seas.
20 years of championing island tourism
1 April 2025
